An easier way to select parcels of land and calculate carbon offsets
A unique, easy to use, map-based purchase interface for a premium carbon offset marketplace
Web design, functional user experience
Hudson Carbon is a mission-driven organization researching regenerative farming for climate change mitigation. They study how regenerative farming can maximize carbon capture, and sell carbon offsets directly to users from organic farms.
They had initial designs for their carbon-offset purchasing system, but it lacked clarity, and didn't work well on smaller devices. We designed a streamlined, cohesive experience that unified their desktop and mobile experiences.
While carbon offset markets are becoming more common, they often only present the user with a context-less series of numbers.
Hudson Carbon's parcel selection interface makes the connection between the land around us and carbon capture explicit. Users are able to select specific parcels of land, and see exactly how much carbon each offsets.
To help users understand the scale of their environmental impact (and increase average purchase), users are encouraged to offset carbon from a specified time period. They may also share more about their lifestyles to receive a more customized estimate.